This is what it's all about
Wear it. Share it.
It's an ambitious goal that the British label BOTTLETOP, which specializes in sustainable fashion, and the major Swiss bank UBS have set themselves: With their joint campaign #TOGETHERBAND, they want to get one billion people to express their support for the Sustainable Development Goals (SDGs) by wearing a colored bracelet. These 17 goals for a sustainable future were set by the UN in 2015 as part of the 2030 Agenda (read more in this article).
The bracelets come in pairs so one can be given as a gift to help spread the message of the Sustainable Development Goals.
Made from plastic waste and illegal weapons
BOTTLETOP uses only recycled materials to produce the #TOGETHERBANDs. For example, the clasp is made from humanium metal reprocessed from confiscated illegal firearms in Central America. The band is made from upcycled plastic waste, which was previously retrieved from the sea. The upcycled materials are then sent to Nepalese artisans who finish the bracelets. This supports local communities and the local economy. The net revenue from #TOGETHERBANDS will go entirely to projects that promote the UN's Sustainable Development Goals.
From David Beckham to Naomi Campbell
To underline the urgency of the campaign, #TOGETHERBAND is relying on the support of numerous celebrities around the world. Thus, the campaign was able to attract not only the British ex-footballer David Beckham and model Naomi Campbell, but also racing driver Lewis Hamilton or Princess Eugenie of York. (nth)
